Checklist2 November 20263 min read

Auckland retail website self-check: 12 questions

Twelve questions to ask of your shop's website, on your own phone. No jargon. Each one is something a customer notices.

Answer each one honestly with yes or no. Every no is a fix, and most of them are small.

On a phone

  • 1. Open it on mobile data, not wifi. Does the first screen show what you sell within a few seconds?
  • 2. Can you read the text without zooming, and tap every button with a thumb?
  • 3. Are your hours, address and phone number on the home page, and do they match Google Maps?
  • 4. Does tapping your phone number start a call, and your address open directions?

Get the other eight

Leave your email and the rest of the checklist opens right here. You will also get one short note a month; unsubscribe any time.

Finding and buying

  • 5. Can someone see your main ranges and a price guide without calling you?
  • 6. Can they order, or ask you to hold an item, outside opening hours?
  • 7. Is it clear how delivery, click and collect, and returns work?
  • 8. If they have a question at ten at night, is there a way to ask it and get an answer?

Being found

  • 9. Search Google for what you sell plus your suburb. Do you appear, on the map or in the results?
  • 10. Is your Google Business Profile complete, with photos, categories, hours and replies to reviews?
  • 11. If many customers speak Chinese, is there a real Chinese version, not just a translate button?
  • 12. Do you know how many people visited last month, and how many of them called, ordered or messaged?

Every no is a fix. Rather not check it yourself? Book a free shop visit: we come to your shop, go through the list with you on your own phone, and leave you the three fixes we would do first, in writing.

Let us come and look at your shop.

About 30 minutes, free. We open your website and Google listing on your own phone and look at what your customers see. Whether or not you hire us, you keep one page of fixes you can do yourself.