What you get
The default way this gets reported is impressions, clicks and a cost per click. None of those pay wages.
- Account build or rebuild, structured around what you sell
- Search, Performance Max and remarketing where each earns its place
- Conversion tracking that counts real enquiries, not page views
- Weekly negative keyword and search term cleaning
- Landing pages tested against the ad that sent the person
- Monthly reconciliation against real sales
Under this roof
Where we differ
Wasted spend goes back to your budget
Not into our fee. When we cut a keyword that was burning money, that money stays in the account.
We will tell you to spend less
If a campaign is not earning, the right advice is to turn it down, not to optimise it forever. That conversation happens early.
You keep the account
Built in your own Google Ads account, not ours. Leave any month and the whole history goes with you.
Questions we get asked
What budget do I need?
It depends entirely on your category and margin. We will work it out with you from your numbers before you commit anything.
Do you charge a percentage of spend?
We will be explicit about how we charge before you sign anything. What we will not do is quietly benefit from you spending more.
Can you take over an existing account?
Yes, and we will audit it first and say plainly what is worth keeping.
Often paired with
Tell us what is not working.
A 30-minute call, then a one-page diagnosis in writing within two working days: what we would do first, and whether you need us at all.