What you get
The list you already own is the cheapest audience you will ever have, and most businesses email it on a schedule rather than on a reason.
- Flow design: welcome, cart, browse, win-back, post-purchase
- Segmentation by purchase behaviour, not signup date
- Templates that hold up in dark mode and on a phone
- Deliverability setup: SPF, DKIM, DMARC, warm-up
- Each contact gets the language they signed up in
- Revenue attribution per flow and per campaign
Under this roof
Where we differ
Flows first, campaigns second
Automated flows earn most of the money and need building once. Newsletters are the part everyone starts with and the part that earns least.
Open rate is a diagnostic
Useful for spotting a broken subject line. Useless as a result. The number at the top of the report is revenue.
Deliverability before design
A beautiful email in the spam folder is worth nothing. Authentication gets set up before the first send, not after the complaints.
Questions we get asked
Klaviyo or Mailchimp?
Klaviyo if you sell products and care about revenue per email. Mailchimp is usually enough for simpler service businesses.
How often should we send?
When you have something worth the interruption. That is a real answer, not a dodge. Sending on a schedule is how lists die.
Is buying a list ever fine?
No. It damages your domain reputation and, in New Zealand, the Unsolicited Electronic Messages Act applies.
Often paired with
Tell us what is not working.
A 30-minute call, then a one-page diagnosis in writing within two working days: what we would do first, and whether you need us at all.