Insights
Things we end up explaining twice a week.
Not thought leadership. The explanations we give on calls, written down so we can send a link instead.
A translate plugin is not a Chinese websiteIt looks like Chinese. It reads like English wearing Chinese. Here is the difference, and why Google treats the two completely differently.Read →Judge ads on closed deals, not clicksClick-through rate tells you the ad was interesting. It does not tell you the money came back. Here is how to wire the second thing up.Read →Automate the boring middle firstMost automation projects start at the most interesting problem and stall. The reliable ones start at the dullest step nobody defends.Read →
Tell us what is not working.
A 30-minute call, then a one-page diagnosis in writing within two working days: what we would do first, and whether you need us at all.